With semantic differential survey questions, respondents are asked to complete a sentence, with each end of the scale consisting of different and opposing words or phrases. With Likert scale survey questions, respondents are presented with a statement they must agree or disagree with. Semantic Differentialīoth Likert scale and semantic differential questions are asked on a scale respondents have to evaluate, but the difference lies in how the questions are asked. Use semantic differential questions to get clear-cut qualitative feedback from your customers. So, instead of answering the question "Do you agree or disagree with X?" respondents must answer questions about how something makes them feel or is perceived to them.įor example, a semantic differential question might ask, "On a scale of 1 to 5, how would you evaluate the service you received?" with 1 being "terrible" and 5 being "exceptional." These questions are all about evaluating respondents intuitive responses, but they can be tougher to evaluate than more cut-and-dry responses, like agreement or disagreement. Semantic differential survey questions also ask for respondents to rate something on a scale, but each end of the scale is a different, opposing statement. Use ranking questions to learn about customer needs and behavior to analyze how they're using your product or service, and what needs they might still have that your product doesn't serve. Ranking questions provide qualitative feedback about the pool of respondents, but they don't offer the "why" behind the respondents' choice. Ranking survey questions ask respondents to rank a variety of different answer options in terms of relative priority or importance to them. Use Likert scale questions to evaluate customer satisfaction. Usually appearing on a five or seven-point scale, the scale might range from "not at all likely" to "highly likely," or "strongly disagree" to "strongly agree." Likert scale survey questions evaluate if a respondent agrees or disagrees with a question. Use rating scale questions to gauge your company's Net Promoter Score® (NPS), an example of a common rating scale survey question.
If you send the same group a rating scale several times throughout a time period, you can measure if the sentiment is trending positive or negative. Rating scale survey questions are helpful to measure progress over time. The question might ask respondents to rate satisfaction or happiness on a scale of 1-10, and indicate which number is assigned to positive and negative sentiment. Rating scale questions (also known as ordinal questions) ask respondents to rate something on a numerical scale assigned to sentiment.
These frequently appear as checkboxes respondents can select. Multiple-answer multiple choice questions allow respondents to select all responses that apply from a list of options. These frequently appear online as circular buttons respondents can click. Single-answer multiple choice questions only allow respondents to select one answer from a list of options. Ask multiple-choice questions to learn about your customers' demographic information, product or service usage, and consumer priorities. Multiple choice survey questions among the most popular types of survey questions because they're easy for respondents to fill out, and the results produce clean data that's easy to break out and analyze. These questions are usually accompanied by an "other" option that the respondent can fill in with a customer answer if the options don't apply to them. Multiple choice survey questions are questions that offer respondents a variety of different responses to choose from.
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